Made to be gentle

Formulated with care for skin that reacts easily or prefers a softer approach.

Natural Ingredients

Crafted with nature's finest botanicals for a pure skincare experience.

Sustainable Beauty

Eco-conscious formulations that care for your skin and the planet.

Dermatologist Tested

Rigorously tested to ensure safety and effectiveness for all skin types.

OUR PROMISE

What Guides Everything We Make

Promise image

Most skincare is built on a quiet insult: that you need to be fixed. icawnic is built on the opposite belief that you are already worthy, and your skin deserves care, not criticism. We don't promise miracles overnight. We promise honesty, patience, and formulations we've laboured over carefully chosen ingredients, tested repeatedly, refined until they're gentle enough to become a daily ritual. icawnic is the kind of skincare that doesn't make you chase confidence. It helps you return to it. So every time you apply icawnic, you're not correcting yourself… you're choosing yourself.

Full ingredient transparency
Full ingredient transparency
Plant-first formulation philosophy
Plant-first formulation philosophy
Everyday Safe use
Everyday Safe use
Dermatologically tested
Dermatologically tested
Suitable for sensitive skin
Suitable for sensitive skin
Fragrance-free
Fragrance-free

SHOP BY CONCERN

Acne-ProneAcne-Prone
Sensitive & ReactiveSensitive & Reactive
Dull & TiredDull & Tired
Blemishes and PigmentationBlemishes and Pigmentation
Scalp and HairScalp and Hair
Anti ageingAnti ageing
CavitiesCavities

Acne-Prone Skin

Acne is not just “pimples.” It’s a cycle: excess oil + dead skin + clogged pores, then irritation and bacteria get involved. The problem gets worse when you over-strip your skin (strong cleansers, too much scrubbing), because your barrier weakens and your skin produces even more oil to compensate. Acne-prone skin usually needs clean pores + calm inflammation + no harsh stripping.

Facewash

Facewash

₹ 500.00

Sensitive & reactive skin

Sensitive/reactive skin flares up easily - redness, burning, itching, tightness often from fragrance, harsh actives, sun/heat, pollution, or even simple weather changes. The core issue is usually a weakened skin barrier: it can’t “filter” irritation properly, so everything feels like an attack. UV exposure makes reactivity worse over time by increasing inflammation and visible redness. This skin type needs barrier support + low-irritation protection + comfort, not aggressive treatments.

Suncare Lotion

Suncare Lotion

₹ 350.00

Dull & Tired Skin

“Dull skin” is usually not about color, it's about uneven texture + dehydration + slow cell turnover. When dead skin builds up, light doesn’t reflect well, so the face looks flat, tired, and lifeless. Add poor sleep, stress, pollution, and mild inflammation, and you get that constant “grey” look even if you’re healthy. This concern needs hydration + gentle resurfacing + antioxidant support to bring back clarity and glow without sensitizing the skin.

Brightening Face Serum

Brightening Face Serum

₹ 650.00

Dry & Tight Skin

Blemishes and pigmentation are often the “after-effect” problem: even after acne settles, marks remain—dark spots, uneven patches, or post-inflammatory hyperpigmentation. Sun exposure deepens these marks, and constant irritation keeps them lingering longer. Many people make it worse by using harsh spot-correctors that inflame skin further. This concern needs consistent calming + barrier support + gradual brightening, plus daily UV protection to stop new marks from forming.

Silver Radiance Cream

Silver Radiance Cream

₹ 800.00

Scalp & Hair Concerns

Scalp issues often show up as dandruff, itching, oiliness, dryness, or buildup—while hair looks flat, rough, or lifeless. The scalp is skin: when it’s clogged with sweat, oils, styling residue, or hard-water buildup, the hair roots don’t feel clean and the lengths don’t behave well. Over-cleansing can also trigger rebound oiliness or dryness. The goal is a balanced, clean scalp and soft, manageable lengths—without leaving residue or stripping too hard.

Shampoo Bar

Shampoo Bar

₹ 500.00

Scalp & Hair Concerns

Anti-ageing is less about “removing wrinkles” and more about slowing the visible signs of damage: dryness, fine lines, loss of bounce, uneven tone, and rough texture. These happen as collagen support weakens, hydration drops, and oxidative stress (sun, pollution, stress) accumulates. People often chase instant results with aggressive actives, then end up with irritation and barrier damage—making skin look older. This concern needs repair, nourishment, antioxidant support, and consistency—not harshness.

Kumkumadi Cream

Kumkumadi Cream

₹ 800.00

Scalp & Hair Concerns

Cavities happen when plaque bacteria feed on sugars and produce acids that slowly dissolve enamel. It’s not only about eating sweets—it’s about frequency (snacking, sipping sugary tea/coffee), poor plaque removal, and sometimes dry mouth. Early decay can be invisible until it becomes pain or sensitivity. A cavity-focused routine needs plaque control + enamel support + acid-defense habits (especially after meals), consistently.

Natural Toothpaste

Natural Toothpaste

₹ 450.00

How icawnic Stands Out

A slower, more considered way of making skincare.

STEP 01

STEP 01

Select

We don't buy ingredients just because they're available—we source them from the places they grow best, where quality is naturally higher. Provenance matters: soil, climate, harvest cycles, and storage decide how an ingredient behaves on skin. That's why we start at the origin, so the formula has strength before it even begins.

STEP 02

STEP 02

Formulate

Our formulas aren't built to sound impressive they're built to make sense. Every ingredient has a purpose, every combination is chosen for how it works together, and nothing is added just for label decoration. The goal is simple: plant-first care you can actually stay consistent with and see results.

STEP 03

STEP 03

Craft

We craft with control, not speed. Small batches let us maintain consistency in texture, aroma, and performance from jar to jar. It's slower, but it's how you protect quality when you care about what touches skin every day.

STEP 04

STEP 04

Refine

We don't call it "done" after the first version. We test the product again and again for stability, feel, and real-world use then refine what needs refining. Because the final product should feel effortless for you, even if it took serious effort for us.


Not sure
where to begin?

Our consultation helps you choose calmly, based on what your skin feels — without pressure or promises of instant results.

Start a gentle consultation

ABOUT icawnic

We make clean skincare for real life — thoughtfully formulated with gentle ingredients and designed to keep routines simple, so caring for your skin feels natural, comfortable, and easy every day.

LEARN MORE ABOUT US
4.9

Loved by early customers

Customers
CLEAN & SAFE INGREDIENTS

CLEAN & SAFE INGREDIENTS

VIEW MORE
About image 1 About image 2 About image 3


Thoughtfully Made. Free From The Unnecessary.

We leave out ingredients that don't support long-term skin comfort or balance.

Center product image

icawnic

  • Paraben free
  • Sulfate free
  • Synthetic fragrance free
  • Silicone free
  • Mineral oil free
  • Artificial dye free

CONVENTIONAL FORMULATIONS

  • Often use parabens
  • Commonly contain sulfates
  • Added synthetic fragrance
  • Include silicones
  • Use mineral oil
  • Often include harsh alcohols

The Everyday Ritual Kit

Everything you need for gentle, everyday care — already thought through.

INCLUDES:

Soap
 x 1
Soap
 x 1
Suncare
 x 1
Suncare
 x 1
Deo
 x 1
Deo
 x 1
Toothpaste   x1
Toothpaste x1

SHOP THE ROUTINE

Your Complete Routine Simplified Into Essentials

Built around what your skin actually needs — nothing more.

Cleanse

01

Cleanse

Start with your natural face wash to remove sweat, dust, and buildup. Massage gently for 30–45 seconds and rinse—clean should feel fresh, not tight.

Facewash

Facewash

₹ 500.00

Facewash

Facewash

₹ 500.00

Prep - Water on Damp Skin

02

Prep - Water on Damp Skin

Don't skip this: apply your next step on slightly damp skin. It helps spread product evenly and reduces the "dry, stretchy" feel.

Moisturise + Day Layer

03

Moisturise + Day Layer

Use this as your morning moisturizer layer. Apply evenly on face and neck as the last step before stepping out.

Suncare Lotion

Suncare Lotion

₹ 350.00

Suncare Lotion

Suncare Lotion

₹ 350.00

Treat

04

Treat

At night, apply 2–3 drops on clean, dry skin. This is your "treatment" step—keep it consistent, not aggressive. Start 3–4 nights/week, then go daily if your skin stays comfortable.

Kumkumadi Cream

Kumkumadi Cream

₹ 800.00

Kumkumadi Cream

Kumkumadi Cream

₹ 800.00

Seal

05

Seal

If your skin needs more comfort at night, you can apply a small amount of the sunscreen product as a final moisturizing layer (again: as a moisturiser, not for protection at night). If your skin is oily, you can skip this step.

Suncare Lotion

Suncare Lotion

₹ 350.00

Suncare Lotion

Suncare Lotion

₹ 350.00

Frequently Asked Questions

icawnic is a clean skincare and personal care brand focused on small-batch formulations designed for everyday routines—simple, gentle, and ingredient-conscious.

Yes. icawnic products are created in small batches. Natural variations in colour, texture, or aroma can occur between batches and are normal.

icawnic formulations are built around naturally derived ingredients. Since every skin type is different, a patch test is recommended before first use.

Many customers with sensitive or reactive skin prefer gentler routines. However, sensitivity is personal. Patch testing is recommended, and introducing one new product at a time is best.

icawnic does not test finished products on animals.


icawnic Real Moments

Desi Ghee Cream
Desi Ghee Cream
₹1,200.00
Suncare Lotion
Suncare Lotion
₹350.00
Tranquility Deo
Tranquility Deo
₹500.00
Oud Deo
Oud Deo
₹500.00
Silver Radiance Cream
Silver Radiance Cream
₹800.00
Silver Radiance Cream
Silver Radiance Cream
₹800.00
What People Are Saying
Thoughtful Shipping

Thoughtful Shipping

Leaves no residue or heavy after-feel

Easy Returns

Easy Returns

Leaves no residue or heavy after-feel

Here to Help

Here to Help

Leaves no residue or heavy after-feel

Conscious Choices

Conscious Choices

Leaves no residue or heavy after-feel