Most skincare is built on a quiet insult: that you need to be fixed. icawnic is built on the opposite belief that you are already worthy, and your skin deserves care, not criticism. We don't promise miracles overnight. We promise honesty, patience, and formulations we've laboured over carefully chosen ingredients, tested repeatedly, refined until they're gentle enough to become a daily ritual. icawnic is the kind of skincare that doesn't make you chase confidence. It helps you return to it. So every time you apply icawnic, you're not correcting yourself… you're choosing yourself.


Made to be gentle
Formulated with care for skin that reacts easily or prefers a softer approach.


Natural Ingredients
Crafted with nature's finest botanicals for a pure skincare experience.


Sustainable Beauty
Eco-conscious formulations that care for your skin and the planet.


Dermatologist Tested
Rigorously tested to ensure safety and effectiveness for all skin types.
Everyday Favourites
OUR PROMISE
What Guides Everything We Make
Facewash

Suncare Lotion

Brightening Face Serum

Silver Radiance Cream

Shampoo Bar

Kumkumadi Cream

Natural Toothpaste


SHOP BY CONCERN
Acne-Prone
Sensitive & Reactive
Dull & Tired
Blemishes and Pigmentation
Scalp and Hair
Anti ageing
CavitiesAcne-Prone Skin
Acne is not just “pimples.” It’s a cycle: excess oil + dead skin + clogged pores, then irritation and bacteria get involved. The problem gets worse when you over-strip your skin (strong cleansers, too much scrubbing), because your barrier weakens and your skin produces even more oil to compensate. Acne-prone skin usually needs clean pores + calm inflammation + no harsh stripping.

Facewash
Sensitive & reactive skin
Sensitive/reactive skin flares up easily - redness, burning, itching, tightness often from fragrance, harsh actives, sun/heat, pollution, or even simple weather changes. The core issue is usually a weakened skin barrier: it can’t “filter” irritation properly, so everything feels like an attack. UV exposure makes reactivity worse over time by increasing inflammation and visible redness. This skin type needs barrier support + low-irritation protection + comfort, not aggressive treatments.

Suncare Lotion
Dull & Tired Skin
“Dull skin” is usually not about color, it's about uneven texture + dehydration + slow cell turnover. When dead skin builds up, light doesn’t reflect well, so the face looks flat, tired, and lifeless. Add poor sleep, stress, pollution, and mild inflammation, and you get that constant “grey” look even if you’re healthy. This concern needs hydration + gentle resurfacing + antioxidant support to bring back clarity and glow without sensitizing the skin.

Brightening Face Serum
Dry & Tight Skin
Blemishes and pigmentation are often the “after-effect” problem: even after acne settles, marks remain—dark spots, uneven patches, or post-inflammatory hyperpigmentation. Sun exposure deepens these marks, and constant irritation keeps them lingering longer. Many people make it worse by using harsh spot-correctors that inflame skin further. This concern needs consistent calming + barrier support + gradual brightening, plus daily UV protection to stop new marks from forming.

Silver Radiance Cream
Scalp & Hair Concerns
Scalp issues often show up as dandruff, itching, oiliness, dryness, or buildup—while hair looks flat, rough, or lifeless. The scalp is skin: when it’s clogged with sweat, oils, styling residue, or hard-water buildup, the hair roots don’t feel clean and the lengths don’t behave well. Over-cleansing can also trigger rebound oiliness or dryness. The goal is a balanced, clean scalp and soft, manageable lengths—without leaving residue or stripping too hard.

Shampoo Bar
Scalp & Hair Concerns
Anti-ageing is less about “removing wrinkles” and more about slowing the visible signs of damage: dryness, fine lines, loss of bounce, uneven tone, and rough texture. These happen as collagen support weakens, hydration drops, and oxidative stress (sun, pollution, stress) accumulates. People often chase instant results with aggressive actives, then end up with irritation and barrier damage—making skin look older. This concern needs repair, nourishment, antioxidant support, and consistency—not harshness.

Kumkumadi Cream
Scalp & Hair Concerns
Cavities happen when plaque bacteria feed on sugars and produce acids that slowly dissolve enamel. It’s not only about eating sweets—it’s about frequency (snacking, sipping sugary tea/coffee), poor plaque removal, and sometimes dry mouth. Early decay can be invisible until it becomes pain or sensitivity. A cavity-focused routine needs plaque control + enamel support + acid-defense habits (especially after meals), consistently.

Natural Toothpaste
How icawnic Stands Out
A slower, more considered way of making skincare.
STEP 01
Select
We don't buy ingredients just because they're available—we source them from the places they grow best, where quality is naturally higher. Provenance matters: soil, climate, harvest cycles, and storage decide how an ingredient behaves on skin. That's why we start at the origin, so the formula has strength before it even begins.
STEP 02
Formulate
Our formulas aren't built to sound impressive they're built to make sense. Every ingredient has a purpose, every combination is chosen for how it works together, and nothing is added just for label decoration. The goal is simple: plant-first care you can actually stay consistent with and see results.
STEP 03
Craft
We craft with control, not speed. Small batches let us maintain consistency in texture, aroma, and performance from jar to jar. It's slower, but it's how you protect quality when you care about what touches skin every day.
STEP 04
Refine
We don't call it "done" after the first version. We test the product again and again for stability, feel, and real-world use then refine what needs refining. Because the final product should feel effortless for you, even if it took serious effort for us.
Not sure
where to begin?
Our consultation helps you choose calmly, based on what your skin feels — without pressure or promises of instant results.
Start a gentle consultation
FEATURED PRODUCT
Natural Toothpaste
A fluoride-free herbal toothpaste designed for a clean mouthfeel, fresh breath, and everyday oral hygiene.
KEY HIGHLIGHTS
ABOUT icawnic
We make clean skincare for real life — thoughtfully formulated with gentle ingredients and designed to keep routines simple, so caring for your skin feels natural, comfortable, and easy every day.
LEARN MORE ABOUT US
Thoughtfully Made. Free From The Unnecessary.
We leave out ingredients that don't support long-term skin comfort or balance.
icawnic
CONVENTIONAL FORMULATIONS
Thoughtful Ingredients. Chosen with Care.
A simple blend of skin-supporting ingredients, selected for comfort, balance, and everyday use.
The Everyday Ritual Kit
Everything you need for gentle, everyday care — already thought through.
INCLUDES:
SHOP THE ROUTINE
Your Complete Routine Simplified Into Essentials
Built around what your skin actually needs — nothing more.
01
Cleanse
Start with your natural face wash to remove sweat, dust, and buildup. Massage gently for 30–45 seconds and rinse—clean should feel fresh, not tight.
Facewash
₹ 500.00
Facewash
₹ 500.00
02
Prep - Water on Damp Skin
Don't skip this: apply your next step on slightly damp skin. It helps spread product evenly and reduces the "dry, stretchy" feel.
03
Moisturise + Day Layer
Use this as your morning moisturizer layer. Apply evenly on face and neck as the last step before stepping out.
Suncare Lotion
₹ 350.00
Suncare Lotion
₹ 350.00
04
Treat
At night, apply 2–3 drops on clean, dry skin. This is your "treatment" step—keep it consistent, not aggressive. Start 3–4 nights/week, then go daily if your skin stays comfortable.
Kumkumadi Cream
₹ 800.00
Kumkumadi Cream
₹ 800.00
05
Seal
If your skin needs more comfort at night, you can apply a small amount of the sunscreen product as a final moisturizing layer (again: as a moisturiser, not for protection at night). If your skin is oily, you can skip this step.
Suncare Lotion
₹ 350.00
Suncare Lotion
₹ 350.00
Frequently Asked Questions
icawnic is a clean skincare and personal care brand focused on small-batch formulations designed for everyday routines—simple, gentle, and ingredient-conscious.
Yes. icawnic products are created in small batches. Natural variations in colour, texture, or aroma can occur between batches and are normal.
icawnic formulations are built around naturally derived ingredients. Since every skin type is different, a patch test is recommended before first use.
Many customers with sensitive or reactive skin prefer gentler routines. However, sensitivity is personal. Patch testing is recommended, and introducing one new product at a time is best.
icawnic does not test finished products on animals.






